Concurrently, mainstream brands continue to develop tactics to capture a growing percentage of the ethnic personal care market. While mainstream brands like Revlon, Lancôme, and Cover Girl have long reached ethnic consumers via the creative use of spokesmodels and targeted advertising, the approach for many brands has become even more savvy and genuine. Some marketers, including Estée Lauder and Shiseido, use beauty advisors who speak the language of the local ethnic community, whether it is Man...